Whalerock Industries
June 2015 - Present
Art Director
Responsible for the creative direction of the Mom.me rebrand that launched April 2016 which included logo, web & mobile design and new direction for overall look and feel
Managing a team of in-house graphic designers, UX/UI designers and photographers to produce assets that support the new direction of the brand in all facets, from web, social media to marketing materials. Working in conjunction with video producers, photographers and editorial team on content planning and video/photoshoots for original and sponsored campaign content. Participating in concepting campaign ideas to pitch to potential sponsors
Education
PARSONS SCHOOL OF DESIGN
New York, NY May 2008
Bachelor of Business Administration, Design & Management
Dean’s List (all 8 semesters)
D&M Departmental Honors (Awarded to top 1% of students)