Word mark and brand mark designed by High Tide. The company’s simplified name represents its uncomplicated approach to plant-based nutrition.
Packaging for products carried in brick and mortar and wholesale partners
Wholesale packaging: Shot caddies for Pressed 2oz functional shots and Costco bulk packaging
New iconography with minimal geometric shapes to offset organic nature of the branding
New illustration style developed for email journeys - illustrated by Gabe Medeiros
Website refresh with new photography - UX Designer Mayowa Ige, Photographer Christian Le
Summer Limited Edition Juices
Photographer Christian Le
Pride 2021 Limited Edition Labels
Collaborated with LGBTQ+ artists on developing labels for 3 of Pressed’s highest performing products
Fall Nut Milks
Photographer Christian Le
New Years Resolution Campaign
The beginning of the year marks the biggest promotional period for Pressed. It’s a time for re-evaluating your lifestyle and choices. This campaign was around making small everyday changes instead of committing to lofty goals. The photography is light hearted and cheerful with talent wearing casual everyday outfits - the only change you need to make is a bottle of Pressed. This campaign was supported with content around simple tips and tricks for “adulting” that improve your life.
